After identifying an opportunity to increase NOVA Workforce’s brand awareness through content marketing, I wrote many articles that connected regional economic and employment trends with programs offered through NOVA Workforce.
The selected articles below show my ability to pair journalistic style with brand awareness, creating informational marketing that also promotes NOVA’s programs. After I finished each article, I provided links to staff and business development managers to promote on social networks.
January 2016
Human Resources Management: New Trends for 2016 | read on LinkedIn
November 2015
Stakeholder Partnerships: from conflict to collaboration
Veteran’s Day: Honoring those who have honored us
October 2015
ACLI Faculty Appreciation Day: new ideas and strategies for ESL learning
Techtober and STEM initiatives | read on LinkedIn
August 2015
STEM and career changers
Governor McAuliffe’s Latino Summit and Executive Order 20
July 2015
Fixing the Glitch, part 2: the face of cybersecurity | read on LinkedIn
Fixing the Glitch, part 1: cybersecurity and broken systems | read on LinkedIn
June 2015
Beyond College: Corporate Training and Career Development | read on LinkedIn
May 2015
Leadership: Truths, Trends, and Training | read on LinkedIn
April 2015
Cybersecurity: Closing the Workforce Gap
I also wrote a few articles for Intercom, NOVA’s weekly online newsletter
(the newsletter cannot be found on NOVA’s site)
rubicat 