experience

Big-picture “creative generalist” seeks a meaningful role
in graphic design, social media, and brand management.

Through design, photography, copywriting, social media, and brand, I bring a robust portfolio of skills to my work. I combine print and digital design to provide a consistent message across media with efficiency and accuracy.

skills

Visual design (print and Web), writing, editing, typography, layout, publishing, print production, email newsletters, social media, content marketing, SEO, photography, photo editing, and asset management.

• Adobe CC: Photoshop, InDesign, Illustrator, Dreamweaver, Acrobat, Bridge.
• Microsoft Word, PowerPoint, SharePoint.
• Skilled with WordPress and online Content Management Systems (CMS).
• Basic familiarity with HTML, CSS, and responsive/mobile-first design.
• Exceptional writing and editing skills.
• Extensive experience in team-building and project management.

honors and awards

• Certificate of Recognition: High Work Ethic and Dedication, Northern Virginia Community College, 2015.
Certificate of Recognition: Corporate Performance Solutions contract training catalog, Northern Virginia Community College, 2015.
Beantown Tails Magazine Pet Photography Reader’s Choice, Boston, 2008–2010.
• Finalist, Photographer’s Forum Spring Photography Contest, 2007.
• Annual Employee Award for Teamwork, Braun Consulting, 1999.
• Leadership Development, Braun Consulting, 2000.

employment history 

Graphic Designer

Association of Women’s Healthcare, Obstetric and Neonatal Nurses (AWHONN)
Feb 2017–present
Support senior design staff, Social Media Manager, and Marketing Director with print and digital design needs, including training publications, marketing materials, exhibit displays, social media graphics, and online continuing education resources for AWHONN member nurses.

  • Created a 68-page educational training module (Assessment and Care of the Late Preterm Infant) one month ahead of schedule, for both print and interactive PDF formats. Redesigned the Quick Care Guide insert for easier reading.
  • Designed a Diapering Guide supplement for Healthy Mom and Baby, an AWHONN publication provided to hospitals as a patient resource. The interactive brochure is available online at issuu.com (published April 2017).
  • Designed social media and mobile app graphics for AWHONN’s 2017 National Convention.
  • Designed e-mail and social campaign graphics for National Nurses Week, AWHONN Membership renewals, women’s health advocacy and legislation, and member webinars.
  • Produced 10 study guides for the Perinatal Orientation and Education Program (POEP) Fourth Edition, which involved transferring PowerPoint slides and narration into InDesign and reformatting to create print-ready PDFs. My contribution allowed the team to produce the product ahead of the expected launch date.

Designer, Photographer, and Brand Specialist

rubicat.com (self-employed)
Sep 2003 – present

Launched rubicat.com in 2003 to design logos, marketing materials, print and digital products, and social media assets for a wide range of customers, from micro-business to large corporations.

• Hired by a marketing certification provider to update training modules for a Social Media Certification after being the only person to achieve a perfect score on their certification exam.
• Tripled a veterinary clinic’s client base in three years through a website redesign and community marketing outreach. Grew monthly website traffic from 100 to over 1,500 (average) within 3 years.
• Designed a website and printed marketing materials for a small Cape Cod bed and breakfast, integrating an updated brand and photography to attract a younger, more professional audience. The Inn’s owners were impressed:

“…our site had brought an overwhelming amount of business. Everyone comments on the site and our numbers have been much higher than we ever anticipated thanks to it. Just wanted to say thanks for building a site which so many people find appealing.”

• Use reporting tools (Facebook, WordPress, Google Analytics) or diagnostic tools (Google Webmaster, HubSpot) to measure customer engagement trends.
• Establish, develop, and maintain customer social media profiles, providing direction on strategies and target goals; teach customers how to integrate social media into their business plan.
• Create and lead one-on-one or workgroup training sessions on PowerPoint, social media, blogging, and personal brand development.

Projects:

PRINT BROCHURE
Lowe, Hauptman & Ham, LLC, 2014
• Designed a new brochure, changing the format to an 8.5×11 bifold instead of a standard trifold brochure, allowing the brochure to hold additional materials.
• Designed layout and selected images, colors, and other visual elements; created Fee Schedule inserts that matched visual design and brand of brochure.
• Delivered the new brochure quickly to the team, limiting rounds of edits, meeting budget needs, and expediting the print and delivery process to meet international deadlines.

BRAND, DESIGN, AND PHOTOGRAPHY
Boston Circus Guild, 2008–2012
• Provided direction for re-brand of the organization’s website and new print marketing products.
• Designed a new print brochure, postcard, business cards, and digital flyers. Reviewed and edited content, and selected all images and visual elements for the products.
• Photographed performers and events for use in printed and electronic products; created and managed a library of images and digital assets.

GRAPHIC DESIGNER
LifeLine Systems, 2004–2007
• Designed advertising and marketing products for use in trade journals, conferences, symposia, and member hospitals, ensuring adherence to visual styles and brand.
• Designed a wide range of tradeshow and promotional products customized for over 100 member hospitals, ensuring brand and visual consistency for both Lifeline and member hospitals.
• Redesigned printed products, creating new InDesign templates and importing Quark Xpress files to the new formats. Reviewed and edited products to update visual standards and brand when company was acquired and became Phillips Lifeline in 2007.

BRAND, GRAPHIC DESIGN, WEBSITE
City Cats Veterinary Clinic, 2003–2007
• Designed a new website and printed marketing products to update and improve overall brand ; surpassed growth targets by increasing customer base by 300%.
• Provided strategic direction on social media integration, SEO, and community outreach, resulting in an increase of monthly website traffic from 100 to over 1,500 within two years.

Publications:
• Author and photographer, Smitten Kitten: I’m Too Swanky for my Catnip (Barnes & Noble, 2007).
• Photographer for 14 titles in Your Happy Healthy Pet book series (Wiley/Howell, 2004–2008), including two cover credits: Your Happy Healthy Pet: Guinea Pig (2005) and Bulldog (2008).


Brand Execution & Production Specialist (Media Specialist III)

Northern Virginia Community College
Aug 2014 – Jan 2016

Developed graphic designs, content marketing assets, and print and electronic media for Northern Virginia Community College’s Workforce Development Division, tailoring message and design for assigned market segments (adult learners, veterans, career switchers, and corporate customers).

• Designed and launched Corporate Performance Solutions, a full-color catalog that advertised customized contract training programs. Selected all images, colors, and other visual elements; designed layout; reviewed and edited all content to ensure accuracy and compliance with brand and visual standards, and distributed final product in both print and e-book formats.
• Designed integrated print and digital marketing campaigns, PowerPoint sales presentations, video ads, and tradeshow materials for Workforce outreach efforts.
• Researched and published blog articles discussing regional economic and workforce trends.
• Increased social media outreach and brand awareness online for Workforce programs.
• Provided strategic direction on social selling concepts to colleagues, teaching staff how to develop a personal brand, launch effective media campaigns, and create content for social media profiles.
• Created and led a successful workshop on Collaborative Partnerships at a state-wide higher education conference for Virginia’s Community Colleges in December 2015. Provided overall concept, design, and content for presentation and worksheets, and led a team of 3 presenters to create a cohesive workshop.
• Designed a new PowerPoint template for staff to use for lectures, briefings, and sales presentations.
• Designed displays and materials for conferences and symposia, including Leadercast, campus career fairs, PMI-DC, Virginia Community College System’s “Hire Ed” conference, and Governor McAuliffe’s 2015 Latino Summit.


Founder, online community and pet advocacy website

cavymadness.com
1999–present

Created a guinea pig pet website that integrates a beginner’s care guide and worldwide online community to promote education and advocacy for pet guinea pigs.

• Launched an online shop in 2000, with commissioned art and products I designed and created for guinea pig enthusiasts.
• Manage a Facebook community of over 4,500 followers with three other moderators, enjoying a monthly reach of over 8,000 and a monthly engagement rate of over 2,000.
• Produce a monthly  e-newsletter sent to over 1,000 subscribers with a consistent 30% and higher click-through rate.
• Launched Pignic Central, a sister site promoting Meetup-style gatherings with a Facebook community of 1,700.

“CavyMadness.com is a beautifully-built site for an animal that not many people give a second thought to (the guinea pig)… One person I know actually began to keep guinea pigs as a result of having read Tammy’s website, which she created to help close the gap between cavy sites which were too poorly-written and those which were too technically-written. In having a go-to place for information that’s accessible (not only via internet, but intellectually, as well) by so many, she’s created a community.” (Linkedin recommendation)


Associate Graphics Artist

Monumental Sports and Entertainment
Feb 2013 – Jan 2014

• Designed and edited broadcast-ready graphics for online newscasts featuring sports updates, standings, and statistics for D.C.-area teams.
• Created infographics and electronic media products consistent with both Monumental and team brand identities.
• Updated text content for AfterEffects files used in special report segments.
• Using Photoshop’s Mask function, isolated images of Capitals and Wizards team members to be used for alpha-channel broadcast graphics.


Desktop Publisher

Custom Learning Designs (Belmont, MA)
May 2012 – Jan 2013

• Developed graphic designs, layouts and typography for medical training publications using Microsoft Word, InDesign, and Quark XPress.
• Developed and edited PowerPoint slides for use in training presentations and conferences.
• Collaborated with editors, artists, and writers to ensure accuracy in visual standards, grammar, and branding guidelines for customers.
• Prepared training modules for both print and electronic media (eBook) products.


Brand Manager and Designer

Arlington Community Network (Arlington, MA)
Nov 2009 – Aug 2010

• Designed and managed launch and brand for a “local first” initiative with a reach of 43,000 town residents.
• Designed initial website, collaborating with Web developer team for site and organization launch.
• Developed graphic design and overall brand; created printed and electronic files for briefings, presentations, and all products.
• Worked with board members to create and review raw content for incorporation into website and all printed products.
• Designed, managed, and produced a monthly Town Calendar printed publication, which featured Town of Arlington news and business information and unfolded to a 17×22 poster of Town-wide event listings; managed content, images, layout, and production.


Graphics Specialist | Team Manager

Braun Consulting (Boston, MA)
Jan 1999 – Oct 2002

• Designed presentations, brochures, tradeshow materials, and marketing collateral for customers; provided printed materials for company events, including flyers, certificates, and employee awards as directed.
• Managed a creative team of 5 production artists; managed project workflows, staff training, design team budget, and company brand awareness. Reviewed and edited final staff presentations to ensure accuracy and adherence to brand and visual standards.
• Developed and presented PowerPoint training sessions for company staff, providing instruction on basic PowerPoint skills, new brand guidelines, and standard operating procedures.
• Developed a 12-page recruitment catalog and full-color inserts; photographed original images for the publication.
• Served as the company photographer, creating photo albums that were used to complement recruitment efforts.


Production Artist and Graphic Designer

Aquent / MacTemps
Jan 1997 – Dec 1998

• Created PowerPoint presentations, printed materials, and publications for customers.
• Member of 12-person Partner Program launch, created for highly-skilled talent.


Communications and Production Assistant

University Children’s Foundation, University of Minnesota
Sep 1994 – Sep 1996

• Provided copywriting, editing, and design assistance for special events, direct mail campaigns, and marketing campaigns.
• Managed direct mail campaigns, student interns, and event volunteers.
• Member of the Department of Pediatrics’ Website Committee, which set up the Department’s first web page.

education

B.A., English (Communications/Media)
College of Charleston, SC (1988–1993)

• Writing Lab consultant and Writing Across the Curriculum conference panelist.
• Writer and photographer for yearbook and student newspaper.
• Flyer, banner, and ad designer for campus organizations.
• Visitor guide for the College, City of Charleston, and Spoleto Arts Festival.
• Lifetime member, Alpha Phi Omega national service fraternity.

professional development

(Links are provided either for workshops or training providers, based on online availability.)

iDTP  Graphic Design Master Certificate: iACT Online, 2017
• Collaborative Partnerships (presenter), Hire Ed Conference: Virginia Community College System (VCCS), 2015
• Developing a One-Year Marketing Plan: Learning Education Resources Network (LERN), 2015
• Social Media certification (perfect score): Marketing Certified, 2015
• Evolution of Search: Hubspot, 2011
• CSS for Designers: MOGO media, 2011
• Better Portraiture: New England School of Photography, 2002
• Managing the Corporate Design Department: Design Management Institute, 2001
• Branding Intensive: Art Institute of Boston, 2001
• Managing Multiple Projects, Objectives, and Deadlines: SkillPath, 2001
• Leadership Development Conference: SkillPath, 2001
• Presenting Data and Information: Edward Tufte, 2000