After identifying an opportunity to increase NOVA Workforce’s brand awareness through content marketing, I wrote many articles that connected regional economic and employment trends with programs offered through NOVA Workforce.
The selected articles below show my ability to pair journalistic style with brand awareness, creating informational marketing that also promotes NOVA’s programs. After I finished each article, I provided links to staff and business development managers to promote on social networks.
January 5, 2016
Human Resources Management: New Trends for 2016
NOVA blog | rubicat blog | LinkedIn
November 12, 2015
Stakeholder Partnerships: from conflict to collaboration
NOVA blog | rubicat blog
November 11, 2015
Veteran’s Day: Honoring those who have honored us
NOVA blog | rubicat blog
October 22, 2015
ACLI Faculty Appreciation Day: new ideas and strategies for ESL learning
NOVA blog | rubicat blog
October 11, 2015
Techtober and STEM initiatives
NOVA blog | rubicat blog | LinkedIn
September 16, 2015
Governor’s grant program will help fund employee skills training for Virginia businesses
NOVA blog
August 13, 2015
Governor McAuliffe’s Latino Summit and Executive Order 20
NOVA blog | rubicat blog
July 13, 2015
Fixing the Glitch, part 2: the face of cybersecurity
NOVA blog | rubicat blog | LinkedIn
July 9, 2015
Fixing the Glitch, part 1: cybersecurity and broken systems
NOVA blog | rubicat blog | LinkedIn
June 29, 2015
Beyond College: Corporate Training and Career Development
NOVA blog | rubicat blog | LinkedIn
May 29, 2015
Leadership: Truths, Trends, and Training
NOVA blog | rubicat blog | LinkedIn
April 17, 2015
Cybersecurity: Closing the Workforce Gap
NOVA blog | rubicat blog
I also wrote a few articles for Intercom, NOVA’s weekly online newsletter
(http://blogs.nvcc.edu/intercom)
January 11, 2016
Workforce Development Attends Three Engaging Conferences
October 26, 2015
ACLI Hosts Faculty Appreciation Day
rubicat 