Created as a local-economy initiative for Arlington, Massachusetts, ACN needed a brand for its project launch. With input from other Board members, I created the logo and graphic components used throughout all print and web materials. I provided photography to reflect Arlington’s businesses, history, and town culture, and I created a promotional package for member businesses. For town residents, I created a “buy local” incentive card for those who signed up on ACN’s member site.
My main role was creating a monthly Town Calendar, distributed to member businesses and given free to town residents. The calendar featured timely content about Arlington’s economy and business culture, along with articles and a large monthly calendar. I managed all aspects of the Town Calendar, including content, layout, and production.