City Cats was a small feline-only veterinary practice owned by Dr. Charles Bradley. I decided to take my cats to him because the clinic was very close to my home, but I was underwhelmed by his website (Verizon SuperPages) and his brochure. I created an entire collateral package in exchange for veterinary care, and then was hired to recreate the website.
By employing community outreach and online education, I updated City Cats’ brand (the logo and colors were already established), and helped drive traffic to the clinic. I photographed many clients’ cats, as well as basic procedures to advocate for cat dental care and vaccinations. Working with staff, I was able to increase his client base significantly. Dr. Bradley sold the practice, which is now a VCA cat clinic.